Blog
Guides and research on AI search visibility — being found, read and cited by answer engines.
Shopping Ad CTR Hit 2%. Impressions Fell 17%. That Is Not Improvement.
Shopping ad CTR is rising because impressions are falling faster than clicks. AI Overviews are blamed — but Google Ads cannot even report them separately.
Google Doesn't Penalize Programmatic SEO. It Loses Faith in the Site.
Google's spam policies never say "programmatic." They say scaled content abuse — and the cost lands on the whole domain, including AI citation eligibility.
Google Let Exact Match Into AI Mode. Only the Obvious Queries.
Google is testing exact and phrase match ads in AI Mode, but only on "explicit and direct user intent." Why that door is narrower than it looks.
Google Says Months, Its Docs Say Weeks: The Real SEO Recovery Clocks
Google says SEO recovery takes months; its own docs say weeks. Both are true. The five recovery clocks, and what Google’s core update data really shows.
Local Rankings Held. Calls Fell 11.9%. Google Maps Kept the Customer.
US Google Business Profile calls fell 11.9% in Q2 2026 while direction requests rose 21.1%. Why rank stopped predicting revenue — and what to measure now.
ChatGPT Is Now the EU’s Second-Biggest Search Engine — Officially
The EU designated ChatGPT a Very Large Online Search Engine on 31 August 2026. At 159.1 million EU users it now outranks Bing on the Commission’s register.
WebMCP: letting your website tell agents what it can do
Right now an agent shopping on your site is looking at a picture of it and guessing. WebMCP is a proposed browser API that replaces the guess with a list of named actions your page hands over itself.
Google's /goto Links, EEA Parasite SEO, and Two October Deadlines
Google now routes results through undecodable /goto redirects, separates parasite SEO in the EEA, and drops two DV360 controls in October. What each costs.
PDFs Vanished From Google in August 2026 — Three Causes, Not One
PDFs dropped out of Google in August 2026. Google's status dashboard, docs and anomaly log point to three separate causes — not one policy change.
Google's AI Overviews Now Expand Themselves — and AI Mode Is Moving In
Google now auto-expands some AI Overviews, dropping the "Show more" gate and loading an "Ask anything" box. What actually changed, and what it costs you.