Blog
Guides and research on AI search visibility — being found, read and cited by answer engines.
People Also Ask Is Now 97% AI. The Old Answer Endpoint Is Gone.
Google’s People Also Ask answers went from 12.6% AI-generated to 97% in fourteen months. The legacy answer endpoint stopped responding in August 2026.
ChatGPT Shopping Switched to Product Feeds Overnight. 450 Brands Lost a Third of Their Shelf.
On July 10, 2026 feed retrieval in ChatGPT Shopping jumped from 8.26% to 61.54% in one day. 450 of 687 sampled brands lost a third of their visibility.
Google Is Shrinking AI Overview Citations — and You Can't Measure It
Google is testing a thinner AI Overview citations panel. Nobody can measure the effect — Search Console reports impressions only, and citation clicks are already 1%.
Shopping Ad CTR Hit 2%. Impressions Fell 17%. That Is Not Improvement.
Shopping ad CTR is rising because impressions are falling faster than clicks. AI Overviews are blamed — but Google Ads cannot even report them separately.
Google Doesn't Penalize Programmatic SEO. It Loses Faith in the Site.
Google's spam policies never say "programmatic." They say scaled content abuse — and the cost lands on the whole domain, including AI citation eligibility.
Google Let Exact Match Into AI Mode. Only the Obvious Queries.
Google is testing exact and phrase match ads in AI Mode, but only on "explicit and direct user intent." Why that door is narrower than it looks.
Google Says Months, Its Docs Say Weeks: The Real SEO Recovery Clocks
Google says SEO recovery takes months; its own docs say weeks. Both are true. The five recovery clocks, and what Google’s core update data really shows.
Local Rankings Held. Calls Fell 11.9%. Google Maps Kept the Customer.
US Google Business Profile calls fell 11.9% in Q2 2026 while direction requests rose 21.1%. Why rank stopped predicting revenue — and what to measure now.
ChatGPT Is Now the EU’s Second-Biggest Search Engine — Officially
The EU designated ChatGPT a Very Large Online Search Engine on 31 August 2026. At 159.1 million EU users it now outranks Bing on the Commission’s register.
WebMCP: letting your website tell agents what it can do
Right now an agent shopping on your site is looking at a picture of it and guessing. WebMCP is a proposed browser API that replaces the guess with a list of named actions your page hands over itself.