Blog
Guides and research on AI search visibility — being found, read and cited by answer engines.
SEO vs AEO vs GEO: What Actually Changed
Three labels, three questions: can a machine reach your page, quote it, and trust you. Google says it is all still SEO. The citation data disagrees.
What Is Generative Engine Optimization (GEO)?
GEO was defined in a peer-reviewed paper, not by an agency. What the research measured, which techniques won, and the one habit that made pages worse.
Google's Preferred Sources Button: What It Actually Does for Publishers
Google shipped a two-line button letting readers mark you as a preferred source. What it changes, who qualifies, and what the traffic claim leaves out.
Small Sites Lost 60% of Search Traffic. Big Brands Lost 22%.
Small sites lost 60% of their search traffic over two years. Large sites lost 22%. The 38-point gap tracks brand strength, not site quality.
How to Get Cited by AI: A Practical Guide to Earning Brand Mentions
Ranked lists, other companies' pages, and a crawler check most sites skip. What the citation data says about earning brand mentions inside AI answers.
AI Search Visibility: Why Clicks Are Falling and Brand Demand Isn’t
Google searches ending without a click hit 68% in 2026. The businesses still growing are not winning clicks back — they are being searched for by name.
What Is Answer Engine Optimization?
Answer engine optimization is how you get cited by ChatGPT, Perplexity and Google's AI Overviews instead of just ranking on page one.